Your mission statement is an essential piece of company branding. This concise paragraph summarizes what you do, whom you do it for, and why you do it. It’s a convenient and easy way for your competitors, partners, and customers to see why your organization is unique, what you stand for, and what your ultimate goals are as a business. So, how does your mission statement attract top talent, and what can you do to improve it?
How Your Mission Statement Attracts Top Talent
Your mission statement is one of the best ways to attract the right talent to your organization. When you construct a well-written mission statement, there are three excellent reasons why it will be effective:
- Common objectives are unifying. Your mission statement will naturally attract candidates that share the same values and have the same goals as your business. Millennials, in particular, are moved to organizations that they believe are purpose-driven. A sense of purpose is a factor that drives employee satisfaction.
- Company Culture is Clear. Your company mission statement reflects your brand tone of voice. Ultimately, it attracts candidates who connect with your business on a cultural level. Workers who connect with your business have a longer tenure and are a better fit. In addition, employees who are a good fit perform better, are engaged, and feedback into a positive workplace environment.
- It shows why your organization is unique. A mission statement covers the basics of your business. However, it should also convey what makes your approach and positioning unique. It makes it simpler for candidates to see how your company is performing in your industry and what aspects differentiate your company from the others.
What to Include in Your Mission Statement
A mission statement is essentially a micro business overview. The message tells people the basics about your company in a highly condensed and branded tone. Your company mission statement should outline critical points to be effective:
- What you do
- How you do it
- Whom you do it for
- How you add value
- What makes your approach different
Terrific mission statements give a feeling of the company’s character while providing hints at the company’s origin. Therefore, it’s essential that you display character within your statement, as this helps attract applicants who are a good cultural fit for your business.
Your company mission statement must describe what you currently do and what you hope to accomplish in the future. The mission statement will show potential candidates your business goals and entice those who share your passion.
Keep It Concise
Mission statements typically range in length from a sentence fragment to a message up to four sentences. Keep your mission statement concise and efficient to express big ideas without losing your audience’s attention. Use precise language that is easy to understand, persuasive, encouraging, strategic, achievable, and unique. While it can be tempting to try to make broad sweeping statements, consider including the specifics of what, how, and who your company is helping.
Arbor Associates is a leading health care and education staffing agency that can provide your organization with skilled professionals who can make a difference!